Three quick tips to boost your business on Facebook
I stumbled upon a post recently dated way back in 2006 when Facebook had a mere 9 million members and was worth between $700 million and $2 billion. Whilst reading, I was caught by one sentence in particular which read "Will their recent changes hurt them or will Facebook become the next MySpace? Only time will tell". Well, flash forward to today and Facebook has grown dramatically over time. It's currently worth over $350 billion, with over a quarter of the entire world's population owning an account.
However, with it's ever-growing functions and audience this can mean that the rate at which the multi-billion dollar company keeps evolving can make it difficult for businesses to keep abreast of their latest changes. This blog post is to help all those businesses struggling to keep up with the updates and provide reassurance that you are not alone.
The earlier you accept that the days of success through low-cost competitions, website scraping and the mythical 'viral video' are over, the quicker you can advance. Instead, what you need is a strategy based on unique and stand-out content, alongside a large and valuable community of loyal customers. Facebook is the answer, and it actively aims to help businesses by constantly releasing new and improved features to help you get the most out of their website for your business.
Here is a list of the top 3 Facebook updates in 2017
#1 Update: You can now add GIFs to your Facebook ads
In recent times GIFs are seen to draw a lot of attention, mostly for their funny and engaging content. Facebook has decided to now allow brands to include these animated GIFs in their video ads. GIFs are a simple and quirky way to portray a positive expression or feeling.You can either create the GIFs yourself, or with the help of sites like GIPHY you can find templates or similar.
Furthermore, working alongside the Facebook Boost function, you can create an animated GIF and boost the post. The process is quite simple
- Add the link of the GIF you want to use to your post
- Wait a few seconds for the preview of your GIF to load, and then post it to your Page.
- Right on your Page, click Boost Post.
For best results, please remember the following tips:
- GIFs should be of high-quality
- Links should end with .gif
- GIFs should be less than 8MB in size
#2 Update: Better Overview of Video Ads result
Thinking of going visual? Brilliant news! With over 50% growth in video viewing on Facebook, driving awareness and sales with video ads is a must! Videos are a great way to promote your business/produce in an exciting way. The feature keeps showing promising results and is constantly being updates and improved. With the new features you can see in-view and duration metrics for your Ads. This includes the milliseconds that both 50% and 100% of an ad was on screen.
It's imperative that when creating your video ads, you add captions.
#3 Update: All New and Improved News Feed Algorithm
One of the latest features every business should look out for is the News Feed algorithm Facebook has been working on. With the goal of bringing users more timely and relevant content, this feature will help showcase content that is most congruent and suitable in real-time.
With this, more original content will rank higher on News Feed. Also, with the new universal signal set to be put in place to determine how authentic a post is, the best way to make sure your post is featured on the News Feed of your target audience is if your post are absolutely relevant to them.
