15 Secrets to Refreshing a Sad Facebook Page

Currently, the two most visited websites worldwide are Google followed by Facebook, with the latter marked-out as a "must have" asset and social media platform for businesses. With about 2 billion people connected to the platform, it is no secret that the social network is the place to go if you want to connect with a large audience directly and personally. As a result, the site is expanding rapidly, with advertisers having invested around £14 billion in the site since 2015 alone.

With so many businesses fighting for attention, it is very easy to get lost in the ever-growing crowd.

This blog post is for those businesses who are currently struggling with a sad Facebook business page. I want you to stand out from the crowd using innovative strategies and insider knowledge.  Today, I will be revealing 15 secrets that will help you increase your brand awareness and conquer those Facebook fears. 

Here we go

1.) Publish Evergreen Content:

Content plays a major role on virtually any business site, be it a blog, website or a Facebook page. Creating highly shareable content goes a long way in compelling people to like, comment and eventually share your content with their contacts. Whether it is educational news, business news, entertainment or simple humour, your content should be unique, readable and relevant to your target audience in order to bring your Facebook page back to life.

2.) Pin Important Posts to the Top of Your Page:

The timeline of your Facebook page is chronological in nature, and as such, important posts with interesting content can get pushed further down your page. Whilst this doesn’t particularly matter, sometimes you may have an important post that you want everyone to see. When that is the case, simply pin the post to the top of your page. This can be done in milliseconds - there's a drop-down arrow on the right corner of your post. Click on it and select "Pin to Top." Voila!

3.) Add an Engaging Cover Photo:

When people first land on your page, they should be able to figure out who you are and what you do in a matter of seconds. To help do this, your cover photo needs to be attractive, of a high quality and engaging to your visitors. If you don't have a professional image editing software, you can use Canva or PicMonkey, but bear in mind that your Facebook cover photo should be 851 pixels wide by 315 pixels tall.

4.) Optimise Your Profile Photo:

Your profile picture is more important than your cover photo as it appears almost everywhere, from the news feed of your followers to right-on the cover photo on your timeline. Select a profile picture that your potential customers will recognise easily. It is often a good idea to use your logo or company slogan. The ideal dimensions for a profile picture are 180 pixels by 180 pixels.

5.) Add links to your profile picture and cover photo:

These links should lead them to your website, a relevant blog post, service page, or an "About Us" page. These links are opportunities for interested visitors to get to know about your business better.

6.) Add a Call-to-Action (CTA) Button to your Cover Photo: 

There are 7 CTAs available, add one. Although a lot of businesses choose one CTA and stick with it year after year, it is ideal to test them to get the one with the best results. This goes a long way in reviving your Facebook business page as it drives traffic to your website.

7.) Complete your About Section:

Your About section is one of the places that people will look when they're scanning your page, and it should contain all the basic information and the company milestones. Brief yet descriptive information about your company and a link to your website should be attached. All in 155 characters!

8.) Complete your Story Section:

This is where you add your company information. Try to make this as detailed as possible, containing keywords a perspective customer would use to search for your business in Google. The area is extremely SEO rich (Search Engine Optimised) which means search engines like Google use this area to find businesses like yours.

9.)  Work From a Posting Strategy:

A well-planned posting strategy is one of the most important elements of a successful Facebook business page. Use a diary or a calendar to plan how frequent you post, what you will post and when you post, tailoring to the time your audience will be on Facebook to increase their engagement. 

10.) Utilise Facebook's publishing tools:

To save time on social media community management, Facebook has included a feature (the 'Publishing Tool') that lets you schedule your post on Facebook. Scheduling a block of pre-made posts could save you time and allow for a constant flow of posts. 

11.) Create a Facebook SlideShow:

Still want to revive that page? Then this is one of the simplest yet effective tools. Get really attractive and relevant images together and convert them into a short video. Ta-Da! Click share.

12.) Post Visual Content:

With Facebook immersing into a mainly visual world, it greatly encourages you to post images, videos, infographics and other great visual content. It would be a wasted opportunity not to use post visual content, and each piece should be original, relevant and commands a call-to-action.

13.) Go Live on Your Facebook Page:

If you're tired of creating Facebook posts that virtually nobody sees then this is what you need. Facebook live is brilliant, as the website itself encourages it meaning that they’ll even help you promote it for free by pushing your Livestream out into people's Newsfeeds. According to recent stats, people watch Live streaming videos three times longer than just a normal video post. This means your content is more engaging, relevant, and attracts more likes and comments. Try to keep it short, welcoming and interactive if possible.

14.) Keep Track of Your Facebook page:

Remember to always keep track of your clicks and the traffic your Facebook page is sending to your website. By adding UTM parameters to your links you'll be able to do this and work out what works best for you. You can also use the Facebook Insights to track engagement and content interaction. With these statistical insights, you'll be able to figure out and do more of what works and less of what doesn't.

15.) Use Facebook Ads to Boost Your Page:

Now your Facebook page is set, and you know what works for you and your audience, you're ready to take things to another level. The Facebook ads will help you reach a more targeted audience, and as long as you keep employing the above strategies, your page will always be up and doing.