How starting a podcast can help to grow your business
In the crowded realm of social media, it can be hard to know where to find your audience. YouTube is saturated, blogs are everywhere, and tweets have become background noise. But the market for podcasts is still growing, with a 22% increase in audience figures during lockdown alone.
That means that now is the ideal time to start your own podcast. As more and more people are tuning in to audio, a podcast is the simplest and most effective marketing tool there is to grow your audience right now.
My guest on today’s episode, podcast coach Lynsay Anne Gould, takes us through the benefits of starting a podcast. She explains the importance of creating a strategy, of providing consistency for your listeners, and how to angle your discussion to help your audience with their problems.
If you’re not a fan of writing, or hate seeing yourself on video, why not grab the mic and talk about what makes you tick instead? Tune in to today’s podcast to find out how to press the record button with confidence!
What we talk about:
- Why now is the best time to start a podcast
- Making sure your podcast is a valuable asset to your business
- How a podcast can help to grow your audience
- Why your podcast needs purpose
What you will learn:
- Why people often prefer listening over reading or watching
- How to repurpose content from your podcast
- What to talk about that will benefit your customers
- Understanding what your podcast can do for you
For more tips and advice on starting your own podcast, download Lynsay Anne’s free resource ‘Start your own podcast checklist’ from lynsayanne.com
Or connect with Lynsay Anne in the Facebook Group Podcasting for Business Communication, or look for her on Instagram @lynsayannegould
Learn more about Lynsay Anne
Lynsay is a Podcast & Business Coach with over 20 years experience as an, award winning trainer, coach and mentor. She is the host of the top ranking podcast, Podcasting for Business and has helped hundreds of clients & students to launch successful podcasts, many of which reaching to top of the podcast charts.
Lynsay helps entrepreneurs and brands to start podcasts to help them grow their businesses and have a bigger impact. In particular, Lynsay is passionate about getting more female voices heard through the growing media of podcasting. Lynsay lives in the North West of England with her husband, two daughters and a gazillion pets!
Where to find Lynsay Anne
- Website www.lynsayanne.com
- Facebook group https://www.facebook.com/groups/1812987755694279
- Facebook page https://www.facebook.com/lynsayannecoach
- Podcast https://www.lynsayanne.com/podcasting-for-business-show
- Instagram https://www.instagram.com/lynsayannegould/channel/?hl=en
Learn more marketing tips on how to grow your business at alisonteare.com or take a look at these episodes of my podcast Episode 16 - How to collaborate and grow your business and Episode 64 - How to grow your business by working on it not it.
To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.
For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.
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FREE Resources
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