How to build an audience
When we talk about building an audience in marketing terms, what do we really mean? If you think about TV programmes and the different types of audiences they attract, from David Attenborough documentaries to soaps like Coronation Street to reality shows like Love Island, we can see that the viewers would all be totally different.
It’s the same in marketing. You need to grow an audience that relates to you and your service or product. These are the people who will support you, who will be there with you on your journey, who will tell their friends about you and who will ultimately help to market your business.
In this podcast, you’ll learn how to engage with the right type of audience, how to develop those all-important, long-lasting relationships, and how having a clear strategy to grow your audience will help you to sell more products or services in the long run.
What I talk about:
- Why you need to build an audience
- What it means to build an audience
- How your audience can support you
- The best places to find your audience
What you will learn
- Attracting the right kind of audience
- Why it’s important to show the real you
- How to be seen and heard by the right people
- Measuring your audience growth
For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit simply-marketing.net for downloadable resources and marketing workshops and courses.
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Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.
