How to build a stronger brand – Episode 71

How to build a stronger brand

Brand awareness is everywhere these days, but do you actually know what goes into creating a brand?

There’s a big difference between brand identity and brand strategy, says brand strategist extraordinaire, Melinda Livsey. And brand strategy is where it all begins – this is where you get to the heart of what your business stands for and who your ideal customer is.

Armed with this information, you can then birth your brand, creating a visual identity that communicates this same, consistent message through all channels of communication. You can’t talk to people effectively if you haven’t got your branding strategy in place first.

In this podcast, Melinda shares her expert advice on how to go about creating a brand for your business and the steps you can take if you think you need a brand refresh.

What we talk about:

• The importance of brand to your business
• What elements go into building a brand
• Why your logo isn’t your brand
• How to be intentional with your branding messages

What you will learn:

• How your logo impacts your brand message
• Signs that it’s time to freshen up your brand
• How to know if your brand is working
• To see branding as an investment, not an expense

More about Melinda

• Melinda Livsey is a brand strategist, online educator, and co-host on The Futur. She currently helps graphic designers get paid to think by teaching them how to go from being seen as an “order taker” to brand expert.

For more advice from Melinda, visit marksandmaker.com, look up Melinda Livsey on Twitter or Instagram or watch her co-host The Futur on YouTube

To discover what type of content you should be putting out to your new market audience, listen to Podcast 67 on how to create laser-sharp content – there’s plenty of tips and advice on what works and what doesn’t work in the online world. 

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